Marsha Rappley, M.D., takes the helm of VCU Health
Humility in service
She’s an expert thinker, doer and strategic guide for VCU Health. Marsha Rappley, M.D., a national leader in academic medicine, took the helm as our CEO in August 2015. Her focus: improving the health of our region, the commonwealth of Virginia and beyond by collaborating to deliver personalized care tailored to people, not their conditions.
A visionary and oft-cited researcher with decades of experience, Rappley is unflinching in her plan for VCU Health — that we will model for the nation how to design and deliver not just health care, but health maintenance and prevention. To do that, we’ll leverage her tactical leadership skills to deliver on our team’s best ideas, big and small.
Children’s Pavilion opens to families across the region
Hope under one roof
Designed for the future of health care, our $200 million Children’s Pavilion opened in March 2016 as the region’s largest and most advanced outpatient pediatric facility. The 640,000-square-foot, 11-story pavilion in downtown Richmond brings more than 170 specialists under one roof, where they collaborate to provide customized care to the diverse patients we serve.
The pavilion also means families no longer have to travel to clinics scattered across the region for care — coordinated appointments with pediatric experts are all right there. An attached parking deck makes the downtown experience seamless, too.
$200 million investment in children’s care
170 pediatric specialists and subspecialists
83 exam rooms
600 valet and self-parking spaces
UCI Worlds Bike Race puts our service and care to the test
Wheels on the ground
For more than a year, teams across VCU Health designed a strategy for how to successfully achieve uninterrupted care as bikes whizzed past our doorstep for the 2015 UCI Road World Championships. As exclusive medical sponsor of the nine-day event, we were the go-to provider for 1,500 international cyclists. While world champions were crowned in September, we hummed in the background, treating 39 cyclists and their team members.
Away from the race, our world-class care didn’t miss a beat — we made headlines for a life-saving kidney transplant that included four patients in a paired exchange. With the race taking over the city, the transplant team coordinated a helicopter delivery to make sure the organ arrived in time. Thanks to all our planning, we kept right on rolling.
Neuroscience, Orthopaedic and Wellness Center
A pivotal approach to care
Patients with musculoskeletal and neuroscience issues are experiencing a new kind of outpatient care that puts them at the center of the process. Opened in May 2016, our Neuroscience, Orthopaedic and Wellness Center delivers integrated diagnostic and therapeutic services from expert providers during one appointment, in one location.
A self-rooming option allows patients to check themselves in and head to their own exam rooms, with new locating software alerting staff when patients are ready to be seen. It’s all located in Richmond’s West End, adjacent to Short Pump Town Center — a convenient, accessible location. Learn more at vcuhealthnowcenter.org.
VCU Health: The new brand launches with big ideas ahead
When a vision takes shape
In August 2015 we launched VCU Health, a new brand that unifies our system of care, research and education. Across Virginia, it brings together our providers, services and facilities for one common purpose: to relentlessly explore new ways to improve human health.
The V-shaped window in our graphic is a brand focal point that embodies three main design attributes: precision, discovery and innovation. The window allows us to see our rich heritage of achievements and our goals for the future. Our new tone and style reflect our personality — we are visionary, tenacious and human.
A visual makeover brings the new brand to life through signage, uniforms and graphic elements that create instant connection and recognition within communities. Our imagery is the most human representation of our brand. It captures a real moment in time, a slice of life. See the whole package at brand.vcuhealth.org.